THE competition regulator will review the acquisition of Cellarmasters by supermarket chain Woolworths, said the ACCC .
Woolies chief Michael Luscombe is confident the Australian Competition and Consumer Commission will wave the deal through given Cellarmasters’ different operations.
When asked by media today if he expected any issues with the competition regulator, he said: “We are confident that we have bought a business that operates a totally separate channel to those we currently own.”
Woolies and its rival Coles already own a fair slice of the grog market.
The ACCC this morning confirmed it will investigate the deal and begin its review once it receives additional information from the parties.
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